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Sue-Ling Braun is a director, creative director, writer and producer with a stylized, edgy visual aesthetic that fuses multi-cultural youth culture with a distinct, editorial style. With a fascination with the intersection of media and technology, her directorial background spans music videos, narrative web series, on-air promos and branded spots that have been featured on networks like MTV, VH1, Showtime, HBO, PBS, CBS, CNN, major digital publishers including Upworthy, where she was Creative Director, and a myriad of international film festivals. With a wide range experience as a director and creative director of provocative, sleek content for the evolving digital media landscape, Braun has her finger on the pulse of what resonates with “viral” pop culture audiences. She has lent her talents to branded work for such top clients as Samsung, Starbucks, Quicksilver, Unilever and Diageo, among others.
Inspired by the culturally diverse landscape of Los Angeles in the 90s, the LA-native was drawn to bringing that aesthetic to main stream pop culture. Braun earned a Masters of Fine Arts (MFA) in Film Directing from the American Film Institute. She launched her career as the first video lead for American Apparel, building the new department and directing the brand’s first digital campaign. The youth fashion sensibilities that she gleaned from America Apparel, mixed in with her stint of music video directing, led Braun to VH1. There, she spent several years leading the digital video department as well as directing and creating image spots and narrative digital series aimed towards a female millennial audience. The storytelling devotee prides herself in her abilities to adapt to the ever-changing digital landscape and create multiplatform projects that produce reflexive dialogues with viewers.
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